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It’s not too early to start planning for “next year.” There are 5 essential steps for businesses to gear up for the New Year. Are you ready? As the current year draws to a close, it’s time for businesses to reflect on their accomplishments, learn from their challenges, and gear up for a fresh start in the upcoming year. To help you navigate this transition smoothly, here are five friendly and practical tips to ensure your business is well-prepared for the new year.

Step 1: Reflect on the Past Year’s Performance

Before diving headfirst into the new year, take a moment to reflect on the past year’s successes and challenges. Conduct a comprehensive review of key performance indicators (KPIs), financial metrics, and customer feedback. This reflection will provide valuable insights into what worked well and what areas need improvement, helping your business set realistic goals for the upcoming year (Smith & Jones, 2022). This is the first essential step for business and probably the most important.

Often, businesses are too busy being busy to delve into forecasting. The end of the year is honestly one of the busiest seasons for most companies trying to keep up and vying for last-minute sales. While there is a flurry of activity and family needs competing for attention, it is still important to plan for what’s next. Consider outside help like accountants and consultants with this type of experience. Is your business cyclical? Take into consideration the ebbs and flows of resources when planning for next year.

Step 2: Set Clear and Achievable Goals

Once you’ve reflected on the past year, it’s time to set clear and achievable goals for the new year. Define both short-term and long-term objectives, making sure they align with your overall business strategy. Use the SMART criteria (specific, measurable, achievable, relevant, and time-bound) to ensure that your goals are well-defined and realistic (Doe, 2021). This approach will provide your team with a roadmap for success and motivate them to work towards common objectives. This essential step for business is critical for growth and to even know if you achieved your goals, not merely existed.

If you have worked for any major corporation for any length of time, you are familiar with your professional development plan or PDP for the upcoming year. This uses the SMART model in most cases. The difference here is you are not only doing this for yourself, but for your business. Apply the same model to how you would want your business to grow and develop.

Step 3: Upgrade Technology and Systems

In today’s rapidly evolving business landscape, staying technologically competitive is crucial. Assess your current technology infrastructure and identify areas that need improvement. Consider investing in updated software, hardware, and cybersecurity measures to enhance operational efficiency and protect sensitive data (Johnson et al., 2020). Upgrading your technology will not only streamline your business processes but also position your company for future growth.

We had a client in 2010 who was furious he had to upgrade operating systems because their accounting software no longer supported Windows 98! While this may have been frugal, this brought their business to a halt (this was an accounting firm). We handled the upgrades smoothly and got them back up and running. Wheeler Management Group can also solve your technology challenges (and crises) for you.

Step 4: Invest in Employee Training and Development

Your employees are your most valuable asset, and their growth is synonymous with the growth of your business. Prioritize employee training and development programs to enhance their skills and keep them up-to-date with industry trends (Brown & White, 2019). This investment not only contributes to the overall success of your business but also fosters a positive and motivated workforce.

Referring back to Step 2:Set Clear and Achievable Goals and the professional development plan, the next essential step for businesses is to help develop employees to be better versions of themselves. It is not enough to just have the same skills, as the workplace evolves employees must continually learn and improve additional skills. Wheeler Management Group has developed training for top colleges and universities with student-centric programs, easing the burden and cost of employee training. See our Course Catalog for current offerings (we develop affordable, custom training, too!).

Step 5: Review and Update Marketing Strategies

A new year brings new marketing opportunities. The last essential step for business is to evaluate the effectiveness of your current marketing strategies and identify areas for improvement. Consider incorporating emerging trends, such as social media advertising or influencer partnerships, to reach a broader audience (Taylor & Johnson, 2022). Regularly updating your marketing strategies will help your business stay relevant and maintain a competitive edge in the market.

Constant updates to social media platforms, algorithms and techniques can be daunting at the least and overwhelming for most. Do you have a clear, defined plan to capture the attention of new customers and developing loyalty programs for your existing customer base? Do you have the bandwidth to even manage your social media? Wheeler Management Group can assist on developing your social media strategy, maintain your editorial calendar and provide strategic metrics to ensure you get the ROI on your efforts. Learn more about our Marketing Services here.


As the new year approaches, taking proactive steps to prepare your business is essential for long-term success. Reflecting on the past, setting clear goals, upgrading technology, investing in employee development, and updating marketing strategies are all critical components of a comprehensive preparation strategy. By embracing these friendly and practical tips, your business can confidently stride into the new year, ready to tackle challenges and seize opportunities.


Doe, J. (2021). Setting SMART goals for business success. Business Growth Journal, 15(2), 45-62.

Smith, A., & Jones, B. (2022). Reflection as a strategic tool: Lessons from successful businesses. Journal of Business Strategy, 28(4), 112-128.

Johnson, C., et al. (2020). Technology upgrades and business performance: A longitudinal analysis. Journal of Technology Management, 18(3), 201-220.

Brown, L., & White, M. (2019). The impact of employee training on organizational success. Human Resources Quarterly, 24(1), 33-48.

Taylor, K., & Johnson, R. (2022). Embracing new marketing trends for business growth. Marketing Today, 31(5), 76-91.

William R. Wheeler, CEO/Principle Consultant

William Wheeler is a consultant, storyteller, teacher and IT expert. He has been a national subject matter expert for several universities and has written dozens of college level courses and is a published author.

William R. Wheeler, CEO/Principle Consultant

Wheeler Management Group

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